by Google advertising and Facebook advertising. When we build your website we build in SEO which stands for Search Engine Optimization or the otherwise known as the art of getting top position on the main Search engines.  Without paid advertising for your website, SEO with no other help is called organic SEO. Keywords and metatags are built into the website together with backlinks, keyword-rich text which when loaded are all scanned by the Search Engine Robots that trawl the internet and constantly rank your website comparative to your competition. The more qualities your website has that the search engines want, the more you will be raised to top position.   Organic SEO works slowly over a period of 12 or sometimes a bit longer months.  Each time your website is scanned by these Search Engine Robots you get lifted up the page rankings if your website has what people want to see and read about relevant to the search they enter about a product or service you are selling.
Paid advertising for your website is like taking steroids. You get instant results the more you pay the better exposure you get.  Research shows that the top 3-4 listings on the first page of any search for products or services get over 50% of all click-throughs to the websites in these top positions on the first page.  Google advertising always puts you into these positions.  The more you pay the better the position you get

Paid advertising for your website is like taking steroids. You get instant results the more you pay the better exposure you get.  Research shows that the top 3-4 listings on the first page of any search for products or services get over 50% of all click-throughs to the websites in these top positions on the first page.  Google advertising always puts you into these positions.  The more you pay the better the position you get

Case Study Kohaka Station

Micheal Gerber in his book the E-myth revisited a world-famous best selling book for small business owners states that the trap most small business owners fall into including ourselves is that they get caught up working in their businesses when they need to be working ON their business with the aim of making yourself redundant and or selling the business for profit.   This is what Kohaka Station has successfully done and good on them. About 4 years ago I was approached by one of the co-managers of Kohaka Station Guided Deer Hunting.  She made the point that the website they had built for themselves was not really visible online and so was virtually useless.  To that end, we were briefed and produced a website that showed all the points of difference compared to the Stations Deer Hunting  Comp[etition.  In this instance, we created a new Website,  Logo Business Cards stationary, and Brochures – a complete starter package so to speak.

We created the website and the client was happy with the result but we said to them. The website is only half the solution because if you are selling nationally or even across the Central Plateau you need to be seen or your website will have no effect.  The customer was not keen to spend any more money so for three months we just worked on Organic SEO  and we had some good results getting to the first page on some  Sek searches like ‘Fallow Deer Hunting Ruapehu ‘ etc which was OK but not really OK from our perspective so I kept calling them from time to time them to do something about this and eventually the agreed to listen to what our third-party SEO, social media Google advertising company we sometimes choose to work with had to say. They had a good chat and at the end of it, the Kohaka team had got a good handle on it. 
To our surprise, they opted to go for a self-driven Google Advertising Campaign spending just $150 per month and in a short time they were booked out several months ahead so ‘A big Success on a shoestring’ They still had to change gear to see what they needed to do which we had been saying from the start but the result was great.  Then about six months ago we heard the senior member of the team had decided to sell the station for a profit – which is exactly what you are supposed to do.  With that, the new owners didn’t want the deer hunting operation so the Website became redundant but that’s no problem because the end result was great.  It just shows you that you can get a great result on a small budget if you’re selling what people want and it’s marketed in a way that appeals to the market you’re selling to.  That’s our specialty and each customer is unique.  We love helping start-ups.  it’s really exciting seeing them grow and really rewarding for us because we see that we make a positive difference in our customer’s lives.  Call us we can help you too.  It doesn’t matter where you are,  you can sell locally, nationally, or internationally if you dare to commit to your own success.

The Graph above shows percentage of website traffic that clicks through to your page on the first page of any google search relevant to the product or service you are advertising . Remember that only 7% of all viewers look past the first page when looking for a product or service