10 Reasons why you need to incorporate Google Adwords advertising into your marketing plan to use Google Adwords:
1. Source Customers
90% of all web surfers use Google. Your competitors will be using Google. If you’re not getting the most out of Google then you’ll be losing potential customers.
If you’d like to rank higher on Google than your competitors then you need to give us a call. We’ll show you how to get these results for free.
2. Google advertising creates Immediate Response
Within 24 hours your Google Adwords advertisements will be up and running, attracting customers. No other form of advertising we know of can generate such a quick response.
3. Google Adwords is completely transparent. There are no hidden surprises
Google advertising comes with a comprehensive control panel that records how many people are clicking on your website, the keyword phrases they’re searching with and how much they pay per click through to your website. By adding Google Analytics to your website, which is free via Google, you can see key statistics, including which websites and search engines are driving customers to your door, how long they stayed and more.
Adwords are not a mysterious art, and we give our clients full access. Yes we charge a commission for our expertise and the management of your Google advert campaigns but you’re in control.
4. You only Pay for Results
Google AdWords offers a “Pay Per Click” system so that you only pay if a user clicks on your ad to visit your website. This means if your advert is cleverly worded you can benefit from your advert even when customers aren’t clicking through to your website.
5. You have complete control with our guidance with all the advertising flexibility you need.
If you’d like to pause your advert for a week or month for whatever reason or if you’d like to adjust your advertising budget, doing so is easy. Adwords campaigns can be large investments or small. The adverts can be set to run at certain times of the day or night and in specifically targeted locations. You get to choose how much you spend and the moment you say stop, Google stops displaying the adverts.
6. There is no Minimum Spending Requirement
Each clients budget is different and the amount required to make an impact varies from industry to industry. However If you just want to dip your toe in the water to try Adwords out you can do so for a relatively small price.(less than $50 if you wish) This may only achieve very limited results, but the point is you are in complete control. There is no advertising agency supplying you an invoice with ‘unexpected expenses’. Elan Design can guide you when choosing a suitable budget to create optimum ROI Return on Investment. We can even show you how many clicks through to your website you’re likely to get!
7. Instant Cancellation
With Google Adwords cancellation is instantaneous, as is pausing an advertising campaign. It’s just a matter of flicking an online switch.
8. You can Place Your Ads on YouTube.com and Gmail.com
We can place your ads on websites with global brand-name recognition. If you’d like to know more call us.
9. Target the areas you want to sell and time your adverts so they play when your customers are online
Once again this is done easily in the settings. We can show you how to do this or we can manage the advert campaign on your behalf. Likewise, if you’d like to target all English speaking countries in the world – you can. If you want to target China for instance you can. The possibilities are mind boggling.
10. Return On Investment
Adwords provides great return on investment. Pay per click and all clicks are traceable. However, achieving the ROI you’re after does require a lot of time, analysis and skill. If you want results now then call us.