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MSS Business Identity


Howick Village Optometrists is an Optometrists based in East Auckland in the interesting and unique position of having a loyal customer base but is challenged by chains that import cheaper eyewear. Despite these obstacles Howick Village Optometrists continues to flourish. A hard act to achieve with this level of competition.

MSS Catalogue and Company profile


Howick Village Optometrists is an Optometrists based in East Auckland in the interesting and unique position of having a loyal customer base but is challenged by chains that import cheaper eyewear. Despite these obstacles Howick Village Optometrists continues to flourish. A hard act to achieve with this level of competition.

Connections in the Home 1

Connections in the Home are East Auckland’s most experienced ‘In Home  Child Care Centre’ in Auckland.
Connections briefed us to create unique attention grabbing adverts for print to show the benefits of their company. Their branding was ambiguous in that it was easily confused with a security company using three keys their logo. There were also several objections that needed to be addressed and false perceptions answered. We designed a series of three unique adverts.

One to show that Connections is about having fun playing to address the perception that in home care created spoiled isolated kids that couldn’t interact
Advert 2 is designed to show the hidden benefits that children educated at home tend to build better connections in their brains due to feeling secure and Advert 3 was aimed at creating new customers and getting parents to enroll. It’s difficult to say exactly how much effect the adverts had but Connections became incredibly busy with new memberships after these adverts ran. However this team also has a good reputation in the district so that’s also a big factor

Connections in the Home 2

Connections in the Home are East Auckland’s most experienced ‘In Home  Child Care Centre’ in Auckland.
Connections briefed us to create unique attention grabbing adverts for print to show the benefits of their company. Their branding was ambiguous in that it was easily confused with a security company using three keys their logo. There were also several objections that needed to be addressed and false perceptions answered. We designed a series of three unique adverts.

One to show that Connections is about having fun playing to address the perception that in home care created spoiled isolated kids that couldn’t interact
Advert 2 is designed to show the hidden benefits that children educated at home tend to build better connections in their brains due to feeling secure and Advert 3 was aimed at creating new customers and getting parents to enroll. It’s difficult to say exactly how much effect the adverts had but Connections became incredibly busy with new memberships after these adverts ran. However this team also has a good reputation in the district so that’s also a big factor

Howick Optometrists

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This is another advert sample for Howick Village Optometrists, Together with their excellent friendly service and exceptional professionalism we have assisted HVO in staying on top of a fiercely competitive market despite the fact that there are cheaper options all around them. It goes to show that some sectors understand the economy of buying quality.